American University of Kuwait

At a Glance

  • Increased studen and staff productivity
  • Reduced travel costs
  • Increase classroom capacity

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The American University of Kuwait Heightens the Learning Experience and Saves $50,000 Annually with Polycom Video Collaboration


Established in 2003, the American University of Kuwait (AUK) is an independent, private, equal-opportunity, liberal arts institution of higher education. The educational, cultural, and administrative methods and standards are based on the American model of higher learning, and the language of instruction is English. The University’s faculty is carefully selected and brings years of teaching experience from prestigious universities to AUK.

Campus life contributes to making the time students spend on campus a continuous and valuable learning experience. Through both classroom learning and extracurricular activities, AUK students learn the critical thinking skills, knowledge and values necessary to succeed effectively in today’s modern society, regionally as well as internationally.


AUK has the objective to deliver a strong and diverse educational experience and knowledge in varied fields. The University values the importance of a multi-cultural environment, and in giving access to students to various teaching experiences. It is with these objectives in mind the video conferencing project was initiated. Video collaboration would also give faculty and staff the opportunity to share information and knowledge as well as facilitate learning with other universities around the globe. Rusty Bruns, Director of Information Technology at AUK explains: “We found that students today respond better visually compared to previous generations. In conjunction with requests from the faculty, we decided to look for the best video conferencing technology available that would meet our criteria of high quality video and voice, ease of integration into the existing network, and be easy to use. Subsequently we selected Polycom.”

Solutions and Implementation

Rusty Bruns explains his decision: “Quality was of the utmost importance to us. Quality of image and ease of use, the Polycom RealPresence Platform exceeded our expectations”. He asked G7 Company, a Polycom Gold Certified Partner, and FVC the Polycom Value Added Distributor in the Middle East, to help create and define the project and deliver the Polycom RealPresence Platform. AUK selected the Polycom RealPresence HDX 7000 room solution with the Polycom Touch control, which is customisable and its intuitive graphical interface offers simple navigation for users, and the Polycom EagleEye Director. This intelligent camera is ideal for a wide variety of classrooms, and creates an incredible video experience. The combination of the Polycom Touch control and EagleEye Director increases user adoption as it makes the experience simple and life-like.

The implementation of the project was done by G7 Company whose expertise, experience and customer service was fundamental to the success of the project.

Delivering Excellence

At the American University of Kuwait the Polycom RealPresence Platform is used by many departments. The faculty benefits greatly from the solution with professors and staff utilising video collaboration for meetings and interviews. This means candidates from around the world can be seen by several members of the Board of Trustees, and faculty, without the cost of travelling. Bruns tells us: “The Polycom RealPresence Platform is saving the University a lot of money. We estimate $50,000 per year, for the interviews alone.” The video solutions are also used to communicate with a variety of professional and academic individuals for advancing in the academic experience.

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“Quality was of the utmost importance to us. Quality of image, and ease of use. The Polycom RealPresence Platform exceeded our expectations.”

Rusty Bruns, Director of Information Technology, American University of Kuwait